Article Marketing Tips – 3 Important Things To Avoid When Your Writing Articles

Posted at September 16, 2009

Today I’m going to share an article by Jeff Herring from Article Marketing For Beginners with you. I have three reasons why I’m doing this. One very obvious one – it’s great content, you’ll learn something and hopefully it will entice you to sign up for Jeff’s course (through my affiliate link ;) ), but I also have two not quite so obvious reasons that I’d like to share with you so you can implement them into your business as well.

My next reason was to show you how you can use reprint articles most effectively. Let’s face it, it’s hard to come up with new stuff to talk about on a regular basis. When you’re not sure what to write about, go to an article directory (my favorite is EzineArticles.com) and see if there’s an interesting article on the topic you could use.  Do some research to find the right keywords. Then create your own title and write a paragraph or two to introduce the article. You obviously don’t need to add as much as I’m doing here, but try to put at least 2 to 3 sentences together. Work your keyword in there if you can. After that, just paste in the article.

My third reason is probably the sneakiest. I’m working on a guest blog post and needed an example of how I do this reprinting article thing. Not only will this post you’re reading here illustrate my point in the guest blog post, it also gives me a chance to create another link to my site (told you it was sneaky).

Now that I’ve let you in on my 3 secrets for posting this article, take a minute to read through Jeff’s article on 3 big mistakes you want to avoid when you’re writing articles.

Article Marketing For Beginners – The Top 3 Biggest Avoidable Mistakes and What to Do Instead

Article marketing is a great way to get started on the internet, because it is the gateway  to creating content, driving traffic, building a list, creating marketing messages and creating products.

The challenge  for many is there are so many mistakes you can make just starting out. The good news is these mistakes are avoidable. Here are 3 of the top mistakes, how to avoid them and what to do instead.

Wimpy Titles – The title of your article is just like a headline in a newspaper or magazine. It has one purpose: to get you to want to read the article. If you create a “wimpy title” then you are unlikely to get many readers, and thus not many prospects.

EX: The title of this article could have been “Mistakes to Avoid When Starting to Write Articles.” Not a completely bad title but it is wimpy because it does not compel you to read the article.

Contrast this with the title of this article – “Article Marketing for Beginners – The Top 3 Biggest Avoidable Mistakes and What to Do Instead.” This title starts off by telling you who the article is for: beginners. Then it goes on to give clear benefits: the 3 biggest mistakes and what to do instead.

See the difference?

Constipated Bodies – What did you just say? Is this a laxative commercial? No, it’s just a strong term I use to make sure my students and members don’t make this mistake. Most people will just stick the entire article body together into one big hunk of text. This “constipates” the eye of the reader and does not let the reader flow through the article.

You want to break up you article body into easily readable chunks of info that allows the reader to flow through the article.

Notice how I have done just that with this article.

Snobby Resource Boxes – A snobby resource box is one in which the author begins to talk all about themselves and their many accomplishments. It’s all about them.

The reader Does Not Care! The reader (prospect) is interested in what is in it for them. When you create a compelling Call to Action, you invite the reader to click through to your web site or blog to get more good information from you that will help them in building their business.

Here’s an example of a strong Call to Action in your Resource Box:

And now I’d like to invite you to claim your FREE Instant Access to a 3 minuted video on how to quickly and easily craft your first 10 (or next 10) articles when you visit ArticleMarketingForBeginners.com.

The video will only take 3 minutes of your time and then you can check out the other resources available for beginning (and veteran) article marketers.

From Jeff Herring – The Article Marketing Guy and The Great Article Marketing Network.

Here’s a little extra tip, you can always add a little more unique content to the bottom as well. In this case I’d like to invite you to leave a comment and let me know:

My biggest mistake has always been to not put enough time and effort into article marketing on a regular basis. Doing my best to get better at it and I’m trying to submit at least 2 articles per week that point to this blog.

Susanne Myers

P.S. You’re welcome to read and reprint my articles on EzineArticle.com. You can find my articles on all things Internet and Affiliate Marketing here: http://ezinearticles.com/?expert=S._Myers

You may also like to read:

  1. Writing An Article A Day – Tips To Actually Get It Done
  2. Online Article Writing Challenge – 100 Articles in 100 Days
  3. 30 Minute Article Writing System – How To Write And Submit An Article In Under Half An Hour
  4. Article Markeing Strategy – Create A Flood Of Traffic with Your Article Writing System
  5. Using PLR Articles In Affiliate Marketing – An Interview With Nicole Dean

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