I get a lot of questions about pen names from readers and it came up quite a few times at NAMS as well. Looking through the blog, I realized it’s something I never really talked about and figured it’s about time to write a post about using pen names. A pen name is a name you invent to use when writing blogs, submitting articles and even publishing books. And yes, I use several different pen names across some of my niches. There are a couple of good reasons for it.
Since I started teaching more and more about affiliate and internet marketing, I want to separate “Susanne Myers – Affiliate Marketer” from the person that creates the niches websites. Part of the reason is that people start to look at and copy my sites. I don’t mind this for the most part, but it’s nice to have some things separate as well and allows me to do more accurate tests to see what marketing and traffic methods are working.
The much bigger reason for using pen names though is “user experience” for my readers. Let me explain…
Because I market my niche sites quite a bit, I end up with articles, guest blog posts and social media posts spread all across the web. My readers realize this and I end up with quite a few searches for my name. It’s important for me not to confuse my readers by having things about affiliate marketing appear along side articles about potty training or meal planning for example. That’s why I use a different pen name for each set of related niches. That means that I’m using the same name for several of my food and recipe related niches, but a different pen name for health and fitness related sites. In the end it makes for a better user experience and my readers find what they are looking for when they google each name.
P.S. How about you? Do you use a pen name? What’s your experience with it been? I’d love to hear your thoughts on the topic.