Nicole Dean’s Blog Tour Guide – A Review

Posted at October 28, 2009

Nicole Dean is a great friend of mine and we “chat” via Instant Messenger almost daily. I remember early last summer I got a very excited IM from her. I don’t have it saved, so I can’t give you an exact quote, but it was something along the lines of:

“I know what I’m going to do this summer – and it will be a ton of FUN”.

I figured she just booked a really cool vacation with her family, but NO – Nicole was on a mission to really get her name out there (not like she isn’t already one of the brightest and nicest Internet Marketers out there), create a ton of traffic and most importantly get some super affiliates active in promoting her products (which resulted in quite a few sales for them and her).

Over the next couple of minutes she gave me a quick outline of our Blog World Tour. I remember being blown away, but also wondering if she could pull it off. It just didn’t sound all that easy to convince quite a few well know Internet Marketers to let her take control of their blogs for a week at a time. What I didn’t know was that Nicole had thought about that and had quite a few tricks up her sleeve.

By the end of the summer, quite a few more big names in the industry had taken notice of Nicole Dean, traffic to her blog NicoleontheNet.com had doubled – WHILE SHE WAS IGNORING HER BLOG FOR WEEKS. (She was busy writing on other people’s blogs).

About 12 weeks into her 15 week blog tour, we meet at an Internet Marketing Conference in Atlanta. I’d been to conference with Nicole before, but this was different. People would walk up to her and recognized her … all of a sudden my friend had become one of the gurus. Of course I quickly proceeded to pick her brain about the blog tour, how she set it up, how she organized it and what she did to get bloggers to agree to let her write on their blog. We shared a room, so there was no escaping me :)

By the end of the conference I had a schedule and action plan for my own Blog tour in October (The HBHW On The Road) and I could see the wheels turning in Nicole’s head. If I was this excited about this concept, should she write all this down so other’s could duplicate her process? Was there even a need for this? “HECK YEAH” was my response. Thus the blog tour guide was born.

Nicole’s Blog Tour Guide is a 38 page blueprint that outlines exactly how she went about finding blogs that would make great stops on her tour, how she talked bloggers into agreeing to it (including some very cool ideas on how to make it almost impossible for them to say no), how she planned, organized and scheduled the whole thing as well as what she did to profit from it.

Could you benefit from running your own blog tour? Absolutely, but being in the middle of my own tour, I have to tell you it’s a lot of work and a lot of writing. You’ll be burnt out at the end of it. I enjoy writing a lot, but there are days when I’m ready to be done :)

One thing I really like about the way Nicole has done this guide is that she gives you plenty of options. You don’t have to go out and blog on 15 different blogs 5 days a week to benefit from this. Obviously, the more stops your tour has, the more traffic, sales and recognition you get, but you can benefit even from the smallest of tours – especially if you take her advice on choosing blogs to heart.

Does it work? I already mentioned that it worked beautifully for Nicole, but that doesn’t always mean that it will work for others and in different niches, which is why I put it to the test before revieing the tour guide here.

I did a much shorter blog tour than Nicole. Mine is turning out to be 5 weeks long. Some blogs I posted on all week, others prefered one post a week for 4 weeks and I fit in a few single guest posts as well. The results – so far my traffic is up 20.55%, my newsletter readership has increased by over 2,000 and I have made quite a few sales. By far my favorite part though is that I’ve gained a few new affiliates that might just turn out to become super affiliates and I was able to get a few others who had joined my affiliate program a while back to actively promote my ebooks.

Last but not least, my own affiliate income has increased by 15% as well, and I’ve been spending less time than usual on the Hillbilly Housewife website.

If this is working for Nicole and it’s working for me, there is no reason for you not to give it a try as well. Start by getting a copy of Nicole’s Blog Tour Guide. But do me a favor, don’t just let it sit on your harddrive and collect dust. Set aside two hours to read through the guide and have a pen and some paper ready. Jot down ideas for your own blog tour as you read through the guide and then sit down and schedule your own tour.

Susanne Myers

P.S. Instead of spending all your time on article marketing and other traffic and link building activities, why not organize your own blog tour? It’s a lot of fun and VERY effective.

You may also like to read:

  1. Using PLR Articles In Affiliate Marketing – An Interview With Nicole Dean
  2. Free SEO Guide By Dan Thies – A Review
  3. How To Post Blog Content On A Regular Basis
  4. Need To Get A Blog Up And Running?
  5. Aweber Blog Broadcast Tutorial

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