Writing SEO Descriptions For Higher Click-Throughs
I’m wrapping up another lesson for the Easy Link Love course and am talking a bit about On Page SEO Factors. The page description used to be factored into search engine calculations, but it hasn’t for quite some time.
For a few years, people just stopped taking the time to write good descriptions (myself included), but as it turns out that can be a costly mistake. Here’s why.
Let’s take a look at a search engine listing. Here’s one for one of my niche sites:
Each search engine listing includes a title, a description and a link as you can see. Let’s think about this for a second. On average, there are about 10 listings on each search results page. They are organized in a why that allows the searcher to quickly scan through them.
Do you think writing a compelling description could get them to click on your listing instead of someone else’s? Sure it does. And that is why you want to put some thought and time into crafting a good description for each page on your website.
If you are going after a specific keyword, make sure it is in the title and if possible in the description. As you can see in the image above, the search term will be bolded on the search results page.
Other than that work on good copy. Make it inviting and include some benefits where you can. In the example above I included the terms “fun dessert” and “dish to bring”. Both of these show how the waldorf salad recipe can be used.
You can even change your description from time to time and check how your click-through-rate changes with each new one you write. If your search results position stays the same, you should see an increase or decrease in traffic for this keyword depending on how well your description performs.
Of course you don’t need to test each description on each page. Reserve the testing for your big money pages, but do take some time to craft appealing descriptions for all your pages.
P.S. There is still time to join my link building class at EasyLinkLove.com … Find out how building links can get you more free traffic.
You may also like to read:
- Getting Better Click Through Rates In Your Author Resource Boxes
- Internet Article Writing – 5th HAHD Challenge
- Article Markeing Strategy – Create A Flood Of Traffic with Your Article Writing System
- Tips On Writing A Blog Post
- Clickbank and Article Writing For Commissions – CopyCat Recipe Casestudy Update
Tags: seo descriptions, writing descriptions, writing seo descriptions
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Very good reminder about the importance of creating good descriptions for our pages — both for search engines and our would-be readers.
Nice blog — found it through your WA profile. :)