SEO

SEO In A Nutshell

I am down in Atlanta this weekend for NAMS 4, a 3 day conference for Internet Marketers. There are always some great presentations and workshops that teach me something new and I’m sure this go-around won’t be any different. But one of my favorite aspects of attending this event is connecting with other marketers and [...]

Writing SEO Descriptions For Higher Click-Throughs

I’m wrapping up another lesson for the Easy Link Love course and am talking a bit about On Page SEO Factors. The page description used to be factored into search engine calculations, but it hasn’t for quite some time. For a few years, people just stopped taking the time to write good descriptions (myself included), [...]

SEO Management Tool – Track Your Progress With SEO Elite

We’ve been talking a lot about link building this past week  and how we can use links to move up in the search engines. One of the challenges when it comes to search engine optimization is to keep track of what works and what doesn’t over time. The only way to do that is to [...]

Checking Your Search Engine Rankings

We’ve been talking a lot about link building and search engine optimization over the past few days and I realized that we haven’t really touched yet on how to check your search engine rankings. The first thing you need to know is the keywords your site is starting to rank for as well as the [...]

How To Use Articles For Link Building

Whenever I need to get a new blog post on my site to rank for a particular keyphrase, my first stop (after doing the on-page seo) is to write and submit an article. Here’s the process I use for writing articles for link building. 1) Determine A Related Topic Start by reading through the blog [...]

Back Link Building – 3 Simple Ways To Get Started

So you know you need to start getting some back links into your site. It will help send visitors to your site directly and gets you better rankings in the search engines over time. Let’s talk about what you can do to get started with back link building. Before You Start Before you go out [...]

Balancing Content Creation And Link Building

Yesterday we talked about how to post blog content on a regular basis, today I want to talk to you about how to create a balance between creating fresh content (as in writing new blog posts etc.) and building links to that new content. In a perfect world I would use the 20/80 rule. I [...]

Wordtracker Free and Paid Keyword Tool Review

As promised, this post will be all about the Wordtracker keyword research tools. Let’s start with the free one. Free Wordtracker Tool If you’ve been doing this for a while, you may remember the old overture/ yahoo keyword tool. Once it stopped working, wordtracker stepped up with their own free version. It can be found [...]

Google Adwords Keyword Tool Review

We are talking about keyword research this week and today I’ll give you a quick review of the Google keyword tool and how I use it. It’s a great free tool, but you do have to do some additional work to find out how competitive a particular keyword is. Start by going to https://adwords.google.com/select/KeywordToolExternal – [...]

Long Tail vs. Short Tail Keywords – What To Use When and Where

Before we move into reviews of the various free and paid keyword research tools I use, I thought we should talk about the difference between long tail and short tail keywords. The graphic on the left gives you a pretty good idea of how this works, but let’s look at an example as well. In [...]