How To Close Your Blog Posts

Two of the biggest challenges for me when I sit down to write a new blog post are how to start it and how to close it. The starting part is mostly a matter of coming up with the first sentence or two. After that I get into the writing groove and the rest is a matter of filling in the outline I usually start with. That is until it comes to closing the post. Here’s the thing… you want to close strong and leave your readers with something meaningful.

For me it boils down to three different types of closings depending on what I want to accomplish with the blog post. Which brings up a good point. Make sure you know before you start writing what you’d like the end result to be. Do you want to engage your readers? Do you want to inspire them? Or do you want them to take a specific action like joining your newsletter list or buying a product via your affiliate link?

The Three Different Ways To Close Your Blog Posts

The three ways to close your post are to either engage, inspire or call your readers to action. Let’s look at each of them in more detail.

Engage

Some days a blog can feel like a platform that allows you to just send your thoughts out there … much like the static websites from the Internet’s beginnings … or more traditional publishing platforms like newspaper columns, magazine articles or printed books. A blog is so much more though… it’s a communications tool that allows you to get in touch with your target audience and get direct feedback from them via comments.

Those comments don’t just magically happen though. You have to engage your readers by writing interesting, quality posts and by closing them with a request for readers to share their thoughts and own experiences. I’ll often ask my readers direct questions or invite them to add to the discussion at the end of my posts. The more you do this the more your regular readers realize that you’re looking for that engagement and they’ll comment even if you don’t ask them directly each time.

By the way … engagement also involves reading and responding to any comments you get.

Inspire

Another great way to close a post is to inspire your readers to take that next step. This will of course depend on the type of site you have. Here at Affiliate Treasure Chest, I may inspire my readers to write that first article, approach someone about a guest blog post or to not give up on those affiliate links.

Think about your readers and if you are writing on topics you have experience in, think back on some of the issues you struggled with. Sometimes a few inspiring words are all your readers need to keep going.

Call To Action

Last but not least, let’s talk about the one you hear all the time – close with a strong call to action. This type of closing will give you the best results. The CTA (call to action) may be to engage and leave a comment, but it may also to join a list, give you some social media love or buy a product. When you want your readers to take action, you have to ask them and you have to be specific.

Before you wrap up your post and hit publish, take a few minutes to think about how you want to close it.

P.S. Looking for the perfect place for your blog post closing? Use a simple P.S. like the one you’re reading right now. This is a great place to mention an offer for a second time, point out a related product or ask your readers for their input in the comment section. Or share another related tip like I’m doing here :)

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