Thinking Of Podcasting

I was hanging out with my friend Kelly McCausey at NAMS in February and had a chance to chat with her about starting a podcast for one of my niches. I think it would go over really well, and I am ready to take the plunge.

I’ve known I should offer a video or audio podcast for this particular market for a while. In fact, I’ve had several requests for it and have enjoyed participating in other people’s podcasts. Here are my top three reasons to get started this week:

1) Expand Your Reach
With various Zoo Animal Google updates (Panda, Penguin etc.), it’s getting harder and harder to increase traffic and reach more people via SEO (my preferred method). Plus I sleep better at night knowing that my traffic comes from different strategies and one little Google update won’t put me out of business.
Podcast are a great way to expand our reach and get in front of a new audience. We can then use the podcast to get them onto our regular mailing lists and of course send them back to our sites.
2) Connect On A More Personal Level 
Speaking to someone, having them hear your voice reaches them on a more personal level and that builds trust. And I don’t need to tell you that people have to know, like and trust you before they buy from you.
3)  Quick and Easy Way To Share Content
Last but not least, I like the idea of a podcast because it’s a quick and easy way to share more content. Yes, it’s a little bit of work to get everything set up in the first place, but once that’s done, I can grab my microphone and record an episode in the time it takes me to talk.

 

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