Comments Off on Become A Marketing Super Hero – Lesson Learned From Stan Lee

Become A Marketing Super Hero – Lesson Learned From Stan Lee

My husband and daughter are big comic and super hero fans and can tell you all sorts of random facts on people from the Green Lantern to Wonder Woman. I’m still trying to catch up on my basic Marvel and DC Comic education. I enjoyed a documentary on Stan Lee that we watched for Family Movie night the other day. It’s called With Great Power: The Stan Lee Story (it’s on Netflix).

There was a lot of interesting facts and good business stuff in the movie, but there’s one lesson that stood out above all else that I’d like to share with you today.

Listen To Your Audience

Stan was talking about lectures he gives at colleges throughout the country. He usually lectures for about 20 minutes and then moves to Q&A. This is where the marketing lesson comes in…


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Big Picture Stuff
Comments Off on Simple Blogging SEO For WordPress Users – Friday Freebie

Simple Blogging SEO For WordPress Users – Friday Freebie

If you’ve been reading this blog for a while it comes as no surprise to you that I’m a big fan of WordPress. I use it to run almost all my various niche sites and blogs. By doing a few simple things right when I set these sites up and as I publish content to them, I can quickly start to rank in the search engines for various keywords in my niches. That of course brings in free traffic that results in more readers, more subscribers and more affiliate sales.

Curious about how I do this and how I set up my WordPress sites? I put everything into a short report that I’d like to share with you today as this week’s Friday Freebie.
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SEO

Today Is Virtual Blog Writing Day

I’m going to spend today writing a bunch of blog posts and would like to invite you to do the same. Virtual Blog Writing Day is an annual even put together by my friend Denise Wakeman from BuildABetterBlog.com. The idea is simple. Focus your workday today on writing and scheduling a bunch of blog posts. With that done, you can focus your creative energy for the next few weeks on other projects like finally finishing that kindle ebook you’ve been meaning to publish for the past few months or wrapping up a new information product.

Date: August 23, 2012
Time: 9:00 am to 5:00 pm Pacific Time (check your local time here)
Where: your computer
Cost: FREE… NO CHARGE…My gift to you! 

Here’s how I envision it working:

  1. Starting at 9:00 am PT, everyone calls in to my conference line. I will share some tips, motivation and maybe some productivity tools to kick off the writing day. This will be no more than 30 minutes.
  2. You ring off and work on your writing for 90 minutes.
  3. We reconvene on my conference line at 11:00 am PT and report on success, challenges, Q&A for a maximum of 30 minutes.
  4. You ring off and write for 90 minutes.
  5. We reconvene at 1 pm PT – see #3

We’ll follow this format, meeting at 11 am, 1 pm, 3 pm and have a final checkin celebration at 5 pm PT.

Are you in?
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Blogging

Give Them Some Reasons To Sign Up – List Building Tip

This will be the first in a series of list building tips. I figured we may as well start it off with something that blew my mind the other day … Do you ever come across a tip and idea and think “Duh… why didn’t I think of that?”. That was me with this simple little strategy. I tried to backtrack this morning and figure out where I came across this tip, but couldn’t find it again. I think it was somewhere on Pinterest.

Give Them A Reason To Sign Up – Even Better … Give Them 10

The idea is simple but powerful. Give your readers a few different reasons why they should join your mailing list or newsletter, then link to those reasons right below the signup box.

You can see it in action if you look in the right-hand sidebar. There’s a big blue signup box and a link below it that says “10 Reasons Why You Should Sign Up“. It’s only been up since yesterday afternoon, too early to tell if it’s improving conversion or now. I’ll keep track and let you know if and how much of a difference it’s making in a few weeks.

Let’s break down the process:
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List Building

How To Convert PDF Documents To Word

I have a confession… I’m not always the most organized person, especially when it comes to assorted files on my computers. Plus I’ve been at this affiliate and internet marketing game for quite some time, so there’s a lot of documents, articles and the likes that have accumulated over the years. And every once in a while, an important file doesn’t get moved over when I’m switching laptops or computers. That’s what happened with a simple little free report I created for one of my niche sites a few years ago. It’s about Oatmeal of all things.

I came across the pdf version of the report yesterday while searching for something else. One of my first goals now that school is about to start back and I’m getting back into a regular work schedule is to finally publish some things on Kindle. The oatmeal report would be perfect for a first try. The only problem was that I couldn’t find the original word document … only the pdf version. I tried converting it using Open Office, but the end result was 800 pages of computer code – ugh.
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Affiliate Marketing, Business Tools

Only My Family and Paris Could Keep Me From NAMS

Edited – I wrote most of this blog post while I was staying with my family in Germany and didn’t get a chance to finish it before we left.

NAMS 8 just wrapped up in Atlanta and I missed it. There are only handful of things that could keep me from attending my favorite Internet Marketing conference. Two of them are my extended family in Germany and one of my favorite cities – Paris, France.

As you know, I was born and raised in Germany and still have my parents, my sister and family, a grandmother, aunts, uncles and cousins here. We usually go for a visit each summer and this go around, our trip overlapped with NAMS.

Instead of spending the past three days networking, learning and teaching in Atlanta, I spent them in Paris. My daughter has been studying french in Elementary school and was begging us to take her back to Paris. She was only 9 months old during our last visit to the city of love and obviously doesn’t remember it at all.  This past weekend we spent 3 days in the City of Love and enjoyed every minute of it.

What amazed me though was what waited for me in my email inbox, and on social media sites like FB and Twitter when I got back. Even though I didn’t attend NAMS 8, students and instructors alike reached out to me to check in. That’s the power of being part of the NAMS family. Even though I missed this particular event and I’m sure I missed all sorts of great content, I’m still benefiting from it. Not only am I reconnecting with other great marketers along with current and former students, I also noticed an increase in traffic, subscribers and customers as a result of this 3 day event. Pretty powerful stuff.

If you’ve been considering attending, I’d like to invite you to join me for NAMS 9 in Atlanta February 8th, 9th and 10th (you can help me celebrate my birthday).

P.S. I’ll be spending the next week or two catching up on the awesome presentations I missed. If you were there, I’d love to hear what you’ve found the most helpful and why.

Affiliate Marketing, Chit Chat

Back From An Extended Summer Break

I’m finally back home from a long summer trip and ready to get back into the swing of things before school starts back up next week. I’m actually looking forward to some more structure to my days and digging back into work. That being said, I had a wonderful relaxed summer that included little work and lots of quality time spent with my family both here in the US and in Germany.

As you know we have a little house at the beach. We spent a lot of time down there at the beginning of the summer and are getting ready to move down there full-time later this week. The second half of the summer we traveled to Europe to see my family and do some traveling. I have another blog post about our trip to Paris about wrapped up. I started writing it last week, but didn’t get around to finishing it and publishing it. Look for it tomorrow. In the meantime, here’s a picture I snapped of my husband and daughter at the bottom of the Eiffel Tower.


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Affiliate Marketing

Happy Independence Day

David Perdew asked me to record a short, 10 minute audio message on what independence means to me. It will become part of his Celebrating Independence series. I haven’t had a chance to record the audio yet, but I have spent some time thinking about this and am getting ready to jot down some notes for the audio. I figured, why not share them here with you since it’s such a fitting topic for today.

My Family Can Come First

My main reason to go into business for myself was to have more time for my family. I enjoy the ability to make them come first. Take this past weekend and this week so far for example. My daughter got pretty sick, and I was able to work less and then only when she was resting comfortably. Thanks to some heavy duty antibiotics she’s doing much better and we’ll be able to enjoy a fun day today.

Time Flexibility
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Big Picture Stuff, Chit Chat
Comments Off on Don’t Get Discouraged Before You Get There

Don’t Get Discouraged Before You Get There

Weird title… I know. In my defense, it’s 5am and I’m on my first cup of coffee this morning and that’s the best I can come up with. It gets an important point across though…

It’s easy in this business to get discouraged, especially when you are first starting out. The vast majority of us don’t hit it out of the ball park on our first try. We set up sites, send emails and try to promote products as an affiliate.

And then nothing happens …

We don’t get that flood of visitors to our sites that we were hoping for, and the ones that do show up, don’t end up buying. Worst of all, some may even unsubscribe from the list we’ve spent so much time and effort building. Now what?

The most important thing is not to give up. Instead, let’s learn from our mistakes and failures.

I’ll tell you a secret… Even though I’ve successfully done this “online thing” for years, not a week goes by when I don’t make some mistakes or try something that just doesn’t work out. I always do, remember that when you start to get discouraged. It’s just part of business. The most important thing is to keep going.

Here’s what I want you to do when you get to the point where you’re getting discouraged and are tempted to give up.
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Affiliate Marketing

Overdrive Media and Your Local Library – Friday Freebie

I love my local library and have been checking out kindle ebooks for quite some time.  I looked into the audio books a few times, but it was too hard to figure out how to download it to my computer and then get it on my phone or MP3 player. I’d pretty much written the audio books off … until I listened to a knitting podcast (of all things) a few weeks ago and found out that “There’s an App For That”. :)

If you have a smartphone, look for the Overdrive Media Console App (it’s free) and install it on your phone. Search for you local library from the App interface and enter your library card number. You can browse through audiobooks that are compatible with your device right from your phone and download them.

I’ve been going through a few different novels and business books over the last few weeks while I walk, workout, knit or do chores around the house.
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Friday Freebie